2023 VW ID. Buzz Cargo Van Displayed at SEMA Show

SEMA Show attendees got a first look at a Volkswagen ID. Buzz cargo van.

In an exclusive first appearance in the U.S., Landsail Tires debuted a VW ID. Buzz Cargo Van project build in the Sentury Tires booth at the 2023 SEMA Show.

The ID. Buzz, Volkswagen’s new all-electric cargo van that is currently only available in European markets, featured Landsail tires and aftermarket support from partners Rotiform and H&R.

“Sentury envisioned it as a perfectly-sized performance tire delivery van, featuring the RapidDragon racing tire, which Landsail fitted at the front in a 235/45R21 and 265/40R21 in the rear, for a staggered set up,” said Jamie Orr, builder.

The van also featured a custom wrap designed by 7SG with GR Wraps performing the wrap installation, one-off Rotiform 21-inch STL forged alloy wheels, H&R Street Performance coil-overs and a Thule Caprock rack.

The vehicle was transported from Germany for the show and then headed home for future parts and delivery work at the Auto Ōstringer dealership, according to officials.

“We asked Jamie if a Buzz would be possible for the show this year and he called us 15 minutes later to say he had secured the Buzz Cargo,” said Maxwell Wee, executive vice president for Sentury Tire.

The ID. Buzz was thought to be the only Volkswagen cargo van featured at SEMA.

By Jef White

Jef White is the executive editor of THE SHOP magazine.