KPI — February 2022: The Brief

More than 396.5 million COVID-19 cases and 5.7 million deaths have been confirmed across the globe. Vaccination efforts remain a top priority among health and government officials, with the ultimate goal of reaching herd immunity. Approximately 10 billion doses have been administered around the world, with 212 million Americans, or 64.4% of the total U.S. population, now fully vaccinated.

COVID-19 Cases by Country

COVID-19 Cases by State

As of February 7, 2022, the state with the highest number of COVID-19 cases was California. Over 76 million cases have been reported across the U.S., with California, Texas, Florida and New York reporting the highest numbers.

COVID-19 restrictions vary by state, county and even city. Review a comprehensive list of current restrictions here.

In the midst of a pandemic, gross domestic product posted a 5.7% year-over-year gain in 2021, the fastest growth for any calendar year since 1984. Moreover, household spending continued to swell in the fourth quarter, albeit not as quickly as earlier in the year.

“Coming up on two years since the short-lived 2020 recession, the U.S. appears to be at the midpoint of an economic cycle that should continue to see growth even as the Federal Reserve raises interest rates to bring inflation under control,” said Jack Kleinhenz, National Retail Federation (NRF) chief economist.

Kleinhenz expects GDP to grow between 3% – 4% in 2022, down year-over-year but still faster than the 2.3% annual pace recorded during the 2009-2020 expansion. Despite a relatively positive mid- to long-range outlook, recent data points to a noticeable drop in consumer confidence and sentiment.

The Conference Board Consumer Confidence Index® declined in January, after an increase in December. The Index now stands at 113.8 (1985=100), down from 115.2 in December. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – improved to 148.2 from 144.8 last month. The Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – declined to 90.8 from 95.4.

Similarly, The Consumer Sentiment Index – a survey consisting of approximately 50 core questions covering consumers’ assessments of their personal financial situation, buying attitudes and overall economic conditions –decreased to 67.2 in January. COVID, supply chain pressures, rising inflation, falling real incomes and “the extraordinary pace” of rising home and stock prices, which are likely to turn negative in the year ahead, were all cited as contributing factors, according to the University of Michigan Survey of Consumers.

Professionals in the automotive, RV and powersports industries remain steadfast in their efforts to evolve their business models and grow their brands in the face of adversity. As such, the monthly Key Performance Indicator Report serves as an objective wellness check on the overall health of our nation, from the state of manufacturing and vehicle sales to current economic conditions and consumer trends. Below are a few key data points explained in further detail throughout the report:

Key Takeaways, Courtesy of NFIB

KPI — February 2022: State of Business — Automotive Industry

Key Performance Indicators Report — February 2022

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