KPI — April 2021: The Brief

Nearly 130 million COVID-19 cases and 2.8 million deaths have been confirmed across 235+ countries, areas or territories.

Vaccination efforts continue to ramp up. Most recently, Moderna Inc. announced clinical trials for children between the ages of six months to less than 12 years. The study is being conducted in collaboration with the National Institute of Allergy and Infectious Diseases (NIAID)—part of the National Institutes of Health (NIH) and the Biomedical Advanced Research and Development Authority (BARDA) with the Office of the Assistant Secretary for Preparedness and Response at the U.S. Department of Health and Human Services. Read more about the Phase 2/3 KidCOVE study here.

Similarly, healthy pediatric participants between the ages of six months and 11 years have entered vaccination testing with Pfizer-BioNTech. Both clinical trials are “a crucial step in obtaining federal regulatory clearance to start vaccinating young kids and controlling the pandemic,” reported CNBC.

Important Headlines:

COVID-19 Cases by Country

COVID-19 Cases by State

As of March 29, 2021, the state with the highest number of COVID-19 cases was California which, coincidentally, also imposed some of the strictest government orders throughout the pandemic. Over 30 million cases have been reported across the United States, with California, Texas, Florida and New York reporting the highest numbers. COVID-19 restrictions vary by state, county and even city. Review a comprehensive list of current restrictions here

The U.S. is navigating toward recovery, with increased vaccination and, according to recent reports, possible multi-step stimulus plans underway. Undoubtedly, economic impacts remain widespread and challenges are ahead, but consumers remain hopeful.

The Consumer Sentiment Index—a survey consisting of approximately 50 core questions covering consumers’ assessments of their personal financial situation, buying attitudes and overall economic conditions—finished at 84.9 in March 2021, up from a preliminary estimate of 83 and above market forecasts of 83.6. It is the largest increase in consumer morale since May 2013, as households welcomed the third disbursement of relief checks and improved vaccination progress.

Furthermore, after a modest increase in February, The Conference Board Consumer Confidence Index® “surged” in March to its highest reading in a year. The Index now stands at 109.7, up from 90.4 in February.

A rise in consumer confidence is expected to carry through the Easter season, with consumers planning to spend an average of $179.70—the highest figure on record, according to results of the annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics.

“With new stimulus funds from the President’s American Rescue Plan, positive trends in vaccinations and growing consumer confidence, there is a lot of momentum heading into the Spring and holiday events like Easter,” said Matthew Shay, NRF President and CEO. “Many have figured out how to celebrate holidays safely with family and that is reflected in consumer spending this Easter.”

A total of 79% of Americans celebrated the holiday and spent a collective $21.6 billion, down slightly from last year’s pre-pandemic forecast of $21.7 billion, but an impressive number nonetheless.

As reported last month, economists are optimistic that as Americans get past the worst of the pandemic, they will be eager to act upon pent-up demand. NRF forecasts put 2021 retail sales between $4.33 trillion and $4.4 trillion. Online sales, which are included in the total, are expected to grow between 18% and 23% ($1.14 trillion and $1.19 trillion). Read the full report here.

Professionals in the automotive aftermarket, powersports and RV industries remain steadfast in their efforts to evolve their business models and grow their brands in the face of adversity. As such, the monthly Key Performance Indicator Report serves as an objective wellness check on the overall health of our nation, from the state of manufacturing and vehicle sales to current economic conditions and consumer trends.

Below are a few key data points explained in further detail throughout the report:

“Small business owners worked hard in February to overcome unexpected weather conditions along with the ongoing COVID-19 pandemic,” said Bill Dunkelberg, NFIB chief economist. “Capital spending has been strong, but not on Main Street. The economic recovery remains uneven for small businesses, especially those still managing state and local regulations and restrictions. Congress and the Biden administration must keep small businesses a priority as they plan future policy legislation.”

Readers are encouraged to study the most current Small Business Optimism Index.

Important Takeaways, Courtesy of NFIB

The monthly Key Performance Indicator Report is your comprehensive source for industry insights, exclusive interviews, new and used vehicle data, manufacturing summaries, economic analysis, consumer reporting, relevant global affairs and more. We value your readership.

KPI — April 2021: State of Business: Automotive Industry

Key Performance Indicators Report — April 2021

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