Vehicle appearance and protection services franchisor Ziebart will launch of its third annual Month of Giving in December, a nationwide fundraising initiative benefiting Mission 22. The nonprofit organization provides critical support to veterans and military families battling PTSD, traumatic brain injuries and other service-related mental health challenges.
Ziebart’s year-round fundraising for Mission 22 has already surpassed $6,000, according to company officials. The December initiative has the goal of raising an additional $5,000 before the end of the year.
“Supporting our nation’s veterans is part of who we are,” said Thomas A. Wolfe, president and chief executive officer of Ziebart. “Month of Giving brings our franchise network, employees and customers together around an important mission—ensuring veterans and their families receive the support they deserve.”
The decision to put system-wide fundraising efforts toward Mission 22 was originally inspired by Ziebart franchise owner Nick Lambie. As a veteran of the U.S. Air Force, Lambie’s personal service story reflects the courage, strength and resilience found throughout the veteran community, officials noted.
Veteran-First Franchise Culture
Ziebart’s annual Month of Giving initiative continues the brand’s longstanding commitment to honoring and uplifting the military community. With veterans representing more than 10% of its franchise system, Franchise Business Review recently recognized Ziebart as a Top Franchise for Veterans.
Underscoring that commitment, Ziebart waives the full franchise fee—valued at $45,000—for qualifying U.S. veterans, helping empower entrepreneurial opportunities after service.
Beginning Dec. 1, 2025, customers visiting participating Ziebart locations can contribute directly to Mission 22 through in-store donation opportunities or online at ziebart.com/monthofgiving. To further amplify donations, Ziebart will match contributions up to $5000.