Ziebart Teams With ABC’s New Comedy ‘Shifting Gears’

(Graphic courtesy Ziebart)

Preparing for the premiere of ABC’s “Shifting Gears,” car care and accessorization franchise Ziebart is offering a special, limited-time package deal to help fans restore their own cars.

The sitcom stars Tim Allen as a vehicle customization professional, and Ziebart believes its premise will inspire viewers to give their personal vehicles added care and attention.

Through the promotion, the company is offering complimentary Ultra Fabric Protection Upgrades with the purchase of any interior detailing service. Customers will also receive an exclusive “Shifting Gears” shammy drying cloth, only available at Ziebart locations in the U.S.

The offer runs through Feb. 28, 2025, at all U.S. Ziebart stores.

“Shifting Gears is a reminder of the pride, satisfaction and connection we feel when we take care of something we love,” said Thomas A. Wolfe, president & chief executive officer of Ziebart. “Tim Allen has famously called Michigan home since he was a child, so it seemed only natural for Ziebart—a company proudly rooted in the Detroit area—to collaborate with ‘Shifting Gears,’ all while highlighting car restorations.”

Ziebart operates more than 400 automotive appearance and protection service locations, with 1,300 service centers in 37 countries.

Shifting Gears” will air Wednesdays on ABC, beginning Jan. 8.

By Jef White

Jef White is the executive editor of THE SHOP magazine.