Ziebart International Corporation will be a presenting partner for the iconic Woodward Dream Cruise. The partnership highlights Ziebart’s commitment to the automotive community and its dedication to preserving the lifespan of vehicles, according to a press release announcing the partnership.
The Woodward Dream Cruise brings together car enthusiasts from around the globe to celebrate classic cars and automotive culture. The event originally began in 1995 to help raise money for a local children’s soccer field as owners of cars from the 1950s and 1960s would gather to cruise Woodward Avenue.
Today, the Dream Cruise draws more than 1 million people with over 40,000 classic cars.
“The Woodward Dream Cruise is more than just an event; it’s a celebration of automotive history,” said Thomas A. Wolfe, president and CEO of Ziebart. “As we commemorate Ziebart’s history and its roots in the Detroit area, we are thrilled to partner with an event that shares our dedication to preserving the beauty and performance of these classics.”
Attendees of the Memorial Park Auto Show and the Woodward Dream Cruise on Aug. 16-17 can look forward to vehicles new and old that can cruise comfortably, thanks to the rustproofing power of Ziebart, officials stated.
As a sponsor, Ziebart and its new mascot, Bart, will be in attendance with a red 1959 Oldsmobile Super 88 to kick off the weekend event that will feature the auto show, the Dream Cruise itself and the Cruise in Shoes 5K walk/run.
Continuing its partnership with U.S. military veteran and family support group Mission 22, Ziebart will also present opportunities for attendees to donate to the non-profit group for a chance to win gift cards, giveaways, and more.
“Throughout the weekend, it’s always exciting to drive back into history through automobiles that keep our history alive,” continued Wolfe. “In the home for American auto innovation, we can’t wait to take even more of a part of Detroit history and see the passion of people from around the globe.”
