Yokohama Tire is a new partner of the Velocity Invitational, one of North America’s premier motorsport and lifestyle festivals, held May 29–31 at Sonoma Raceway in Northern California. The tiremaker, which will highlight its ADVAN line of ultra-high-performance tires at Velocity, will also be supporting round four of the Porsche Sprint Challenge USA West by Yokohama, company officials stated in a press release.
Velocity brings together world-class historic motorsport, modern hypercars, rare collections and immersive car culture, all paired with food, wine and luxury hospitality, according to event organizers.
“Yokohama is excited to be a sponsor of the Velocity Invitational, which is the ultimate festival of flat-out exhilaration and excitement,” said Candace Cogan, Yokohama’s director of product marketing. “It’s a natural extension of our performance legacy and a powerful platform to showcase our iconic ADVAN tires to enthusiasts united by a shared passion for car culture in every form.”
Yokohama Brand Activations at the 2026 Velocity Invitational
Cogan said Yokohama will have several brand activations at Velocity, including:
- A special selection of ADVAN-livery vehicles on display and on-track for exhibitions, such as the BBI Autosport Porsche 992 TurboCup “Dixie” and GT2 EVO tribute by Type-99.
- Prost to Porsche Motorsport: Yokohama will commemorate the 75th anniversary of Porsche Motorsport with a special “Prost” celebration featuring the unveiling of a curated video that highlights Yokohama’s relationship with Porsche Motorsport over the years.
Yokohama Brand Partners Attending the Velocity Invitational
Cogan added that several Yokohama brand partners will be attending Velocity, including:
- Vin Anatra: Automotive builder and enthusiast-driven content creator, known for his hands-on projects—including rebuilding a Ferrari 360 bolt-by-bolt, adorned with ADVAN A052 tires.
- Betim Berisha: Founder and CEO at BBI Autosport, co-founder and CEO at Type-99.
- Larry Chen: A world-renowned automotive photographer and Yokohama brand ambassador, celebrated for documenting the global heart of car culture.
- Sung Kang: Filmmaker and car enthusiast whose upcoming movie, “DRIFTER,” honors the deep heritage of Japanese car culture featuring “Lola,” the hero car, on Yokohama ADVAN tires; he is best known for his role as Han in “The Fast and the Furious” franchise.
- Daijiro “Dai” Yoshihara: A hall of fame Formula Drift champion and record-holding driver in Time Attack, road racing and hill climbs.
For more info on Yokohama motorsports programs and partnerships, go to yokohamatire.com/motorsports.