Yokohama Tire is teaming up with Tread Lightly! on the Protect What Moves You fundraiser. Now through Nov. 30, consumers can win GEOLANDAR tire prize packs and a set of tires by donating online. The money raised goes to trail stewardship, responsible recreation and keeping public lands open.
According to Melissa Aguirre, Yokohama’s senior manager of corporate communications, every $10 donated equals one entry to win a GEOLANDAR prize pack and every $100-plus donation equals one entry to win a set of Yokohama tires.
“We’ve been an official partner of Tread Lightly! for three years and have collaborated on several stewardship projects across the country to improve access, restore trails and protect natural resources for off-road enthusiasts and outdoor adventurers,” Aguirre said. “The Protect What Moves You campaign will definitely help with those efforts.”
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them.
“We’re grateful for Yokohama Tire’s continued partnership and commitment to protecting the places we all love to explore,” said James Boyd Jr., executive director of Tread Lightly!. “Through our work together, we’ve made a meaningful impact on trails and public lands across the country. The Protect What Moves You fundraiser gives outdoor enthusiasts an opportunity to support responsible recreation and hands-on stewardship while helping ensure these places remain accessible for future generations.”
Along with Tread Lightly! Yokohama’s environmental-related “Caring for Our Communities” partnerships include Surfrider North Orange County and California State Parks Foundation. Community partnerships are highlighted at Yokohama Tire Community Outreach.