Yokohama Tire has added California State Parks Foundation to its expanding list of environmental-related partnerships. Yokohama also works with Tread Lightly! and Surfrider North Orange County on several projects to protect and maintain California’s ecosystem.
“Yokohama is honored to help California State Parks Foundation and its mission to protect California’s state parks for the benefit of all,” said Alan Holtschneider, Yokohama’s director of marketing. “They do incredible work and we’re eager to help.”
Yokohama will support via volunteer work and a special community outreach program. The tiremaker will also donate 5% of its total sales from the national park-inspired GEOLANDAR merchandise collection.
To begin the partnership, Holtschneider said Yokohama will support three Malibu-area sites: Point Dume State Beach, Malibu Lagoon State Beach and Will Rogers State Historic Park; and three projects in San Diego: Silver Strand State Beach, Palomar Mountain State Park and Old Town San Diego State Historic Park.
“We are grateful to be working with Yokohama Tire Corporation to preserve and protect the state park system through stewardship,” said Rachel Norton, executive director of California State Parks Foundation. “Projects like these create real positive impacts in parks, while activating Californians to care for these crucial open spaces.”
