Yokohama Tire has a new tool designed to help its dealers easily publish and personalize Yokohama-created social media content. The Rallio app is free to Yokohama’s dealers.

“The Rallio app, which is available now, is a simple dashboard that allows distributors and dealers to receive approved content from Yokohama (along with other content pieces from the Automotive Social Portal inside Rallio) and syndicate it automatically to their brands/locations or manually approve them before they are posted,” said Alan Holtschneider, Yokohama’s director of marketing.

“This eliminates the need for dealers to spend hours creating their own social media content. All they have to do is log into their dashboard, select the content they’d like to go out on their pages and either immediately post it or schedule the content out for a future date and time.”

In addition to allowing dealers to manage their entire social media presence, the Rallio dashboard also offers a reputation management system that gives dealers the ability to monitor and respond to all of their online reviews from one simple spot. The efficiency of creating and scheduling content and responding to engaged customer is magnified when dealers have more than one location. Dealers must visit rallio.com/yokohama and submit registration to utilize the app.