This new sponsorship is intended to drive increased XPEL brand awareness and usage among the tens of thousands of Mercedes-Benz enthusiasts who participate in club-sponsored activities and events, the company said, and will also provide XPEL with significant exposure to members through club-originated membership-only communication channels and content platforms.
“XPEL is thrilled to begin this new journey with the Mercedes-Benz Club of America,” said Robert Bezner, vice president Brand at XPEL. “Our exclusive sponsorship will create engagement opportunities with the Mercedes-Benz enthusiast community on countless levels.”
“We know that our club members have extremely high expectations when selecting brands and products to protect their vehicles,” said Mike Regennitter, executive director of Mercedes-Benz Club of America. “XPEL’s product offering is unrivaled, and with a far-reaching network of trained and certified network of installers, I know our members’ expectations will be exceeded when they select XPEL for their next PPF, ceramic coating or window tint installation.”
