RealTruck announced a partnership with Team Rubicon, a veteran-led humanitarian organization, for a custom utilitarian Jeep Wrangler that will go on a roadshow for the rest of 2026 and early 2027, and be up for auction at Mecum Auctions in Arizona in March 2027. The vehicle will be a part of a fundraising initiative in support of the organization’s disaster response efforts, the company said in a press release.
SEMA Show Debut Highlights Team Rubicon’s Mission
The vehicle debuted at the 2026 SEMA Show in Las Vegas, where it provided opportunities to highlight the heritage and inspiration behind the design and raise awareness for Team Rubicon’s vital work in disaster response and crisis relief.
“We are thrilled to announce our collaboration with Team Rubicon, which represents more than just a custom vehicle,” said RealTruck vice president of marketing Lee Riser. “Our partnership is a powerful fusion of automotive passion and community support, truly embodying our commitment to service and adventure.”
WWII-Inspired Design Meets Modern Aftermarket Upgrades
Inspired by World War II medical vehicles, the custom-wrapped Wrangler is outfitted with RealTruck aftermarket products and is a modern reinterpretation that blends history and function, honoring the organization’s veteran-led roots of a rugged, mission-ready vehicle, noted the release. The vehicle features the Rugged Ridge Voyager Fastback Tan Soft Top, a premium replacement top crafted from durable 30-ounce tan twill fabric. Designed with a sleek fastback profile, the top features sealed seams, removable and stowable tinted windows, and a fold-back feature over the front seat that allows for open-air driving. Also featured is the Halo Front Bumper, engineered with a reinforced, high-clearance design to handle rocks, ledges and rugged terrain.
“Get ready to see this incredible vehicle in action,” said Team Rubicon strategic partnerships officer Justin Van Saghi. “This ‘Built to Serve’ Jeep Wrangler is a symbol of resilience and readiness, and we’re excited to be working with RealTruck to show it off in support of the organization.”
Headed to Mecum’s Arizona Auction
“Mecum is honored to partner with RealTruck and Team Rubicon to bring this purpose-built rig to our Arizona auction next year,” said Breeann Poland, director of marketing and communications at Mecum Auctions. “The collector car market has always rallied around purpose and impact, and having this one-of-a-kind utilitarian build cross the block in support of Team Rubicon’s disaster relief efforts is sure to resonate with the audience in Glendale.”