Wiseco Performance Products is set to introduce a new minimum advertised price (MAP) policy for the powersports business segment. The policy goes into effect July 9. The company will follow that with another MAP policy for its automotive business in the coming months.

Wiseco’s first priority is protecting its storied 77-year history of manufacturing and supplying the finest products to its valued distributors, dealers, resellers and ultimately end users, according to the company. As a necessary strategy to maintain the integrity of the Wiseco brand, a comprehensive MAP policy is essential to protect all sales channels.

Wiseco is implementing the MAP Policy after considering feedback from key channel partners in the Powersports market. The MAP Policy will protect the credibility of the brand while reinforcing Wiseco’s and its resellers’ commitment to strong technical and after-sales support, according to the company. Wiseco is committed to maintaining a fair and level playing field.

“The newly created MAP Policy is a vital component in protecting the Wiseco Brand and all of our valued distributors, dealers and resellers,” said John Ohradzansky, vice president of sales for Wiseco. “At the same time, this industry-standard policy will bring Wiseco in line with other leading Powersports brands to ensure we’re playing by the same sets of rules. This is an important initiative for Wiseco and we look forward to working with everyone involved to make sure it’s a clear and friendly policy to navigate.”

The MAP policy will apply to all Wiseco distributors, dealers and resellers in both traditional and internet-based sales outlets.