Cox will join the marketing/advertising team and optimize and organize media ad buys, ad campaign creative and more, the company said.
“Wilwood has been the go-to Braking option for so many editorial and project vehicles for decades now, and in this new in-house role I will do my best to ensure this remains true for many more,” Cox said.
With over 25 years in automotive media and the aftermarket industry, Cox most recently served as the marketing manager at Vortech Superchargers. He previously served as associate publisher of HOT ROD, publisher of Hot Rod Deluxe, and senior account executive for multiple other publications, the company said.
