Westin has official added Superwinch to its family of aftermarket products.

“We know that both Superwinch and Westin customers will benefit from the expanded product lines, marketing and customer service that our customers expect from us,” said Bob West, president of Westin Automotive. “This opportunity is consistent with our reputation of bringing the broadest range of top-quality innovative products for consumer and commercial applications to the automotive aftermarket since 1977.”

Superwinch has been global market leader and manufacturer of electric and hydraulic winches and accessories for more than 45 years. The brand offers a wide range of consumer and industrial products, including electric winches, power drives, hydraulic winches, recovery accessories, parts and hubs.

“Westin plans to expand upon the current Superwinch product offerings, with new designs in the future while providing distributors with additional added value through our comprehensive line of winch capable products (such as HDX grille guards and bumpers, MAX mount systems and Jeep products),” Westin stated in a news release.

Westin in the coming weeks plans to work on new Superwinch product programs, availability and marketing materials.