Webinar Covering Website Metrics, Management

An upcoming webinar from eMarketer, an online publication and research firm covering digital marketing, will focus on the top metrics a brand needs to track to succeed online and the increasing role an online presence plays in both online and offline consumer purchase decisions.

The program will feature ChannelAdvisor’s Greg Ives, senior product marketing manager, and Kevin Cohen, director of brand analytics. They will discuss the insights business owners can gain through a deeper understanding of the analytics behind their online presence.

The webinar is scheduled for Sept. 1 at 2 p.m. ET.

Click here to register.

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.