In the entitlement portion of the partnership, The WEATHER GUARD Truck Race on Dirt is scheduled to take the green flag at 8 p.m. on April 8 at Bristol Motor Speedway. In addition to official naming rights, WEATHER GUARD also will have signage displays, activations in the Fan Midway, hospitality privileges and the opportunity to select VIP dignitaries, the company said.
In the Official designation, WEATHER GUARD was named the Official Truck Tool Box of Bristol Motor Speedway. Per the agreement, a designated group of BMS owned vehicles will be equipped with WEATHER GUARD truck tool boxes.
In addition to the Truck Series race entitlement and Official Truck Tool Box sponsorship at BMS, the company said, WEATHER GUARD also will become the Official WEATHER GUARD Work Crew for BMS and eight additional Speedway Motorsports properties: Atlanta Motor Speedway, Charlotte Motor Speedway, Dover Motor Speedway, Las Vegas Motor Speedway, Nashville Superspeedway, New Hampshire Motor Speedway, Sonoma Raceway and Texas Motor Speedway.
As part of the expanded Speedway Motorsports Official partnership, WEATHER GUARD will receive signage, activation, hospitality and marketing opportunities at those premier entertainment venues during their NASCAR Cup Series race weekends
“This new partnership with Bristol Motor Speedway and Speedway Motorsports aligns perfectly with the WEATHER GUARD brand and the focus on our product solutions for trucks and vans,” said Stacy Gardella, head of global marketing technology and operations at WernerCo Professional Brands. “In addition, the new WEATHER GUARD Work Crew gives us the opportunity to celebrate all of the hardworking men and women who use WEATHER GUARD products to tackle their demanding jobs every day.”
