WEATHER GUARD will return for the eighth consecutive year as sponsor of the Keystone Automotive Operations BIG Show.

“We’re ecstatic to return as the 2018 BIG Show title sponsor. It’s one of the most effective ways we have found to connect one-on-one with our customers” said Lenny Colasuonno, senior vice president of sales for WEATHER GUARD. “We utilize the time at BIG Show to showcase new products, hear what is working, and learn how we can improve the products and services we provide to help our customers be even more successful selling WEATHER GUARD products. The fact we get to do it while having a little fun is a bonus.”

WEATHER GUARD also will sponsor a concert following the show opening on Friday, Feb. 23. BIG Show guests are invited to kick up their heels with Tim Montana from 8:30-10 p.m. at the Glass Cactus. Tim Montana is described as an up and coming band, dubbed as one of Rolling Stone’s Artists You Need to Know.

The BIG show opens Feb 23 from 6-8 p.m. with a reception on the show floor. The exhibit hall will be open from 9 a.m. to 6 p.m. on Saturday, Feb. 24, and will feature more than 200 exhibitors with new products on display and the best deals of the year, according to Keystone. The show will conclude with a closing reception from 6-8 p.m. on Saturday at the Gaylord Texan Resort Hotel & Convention Center on in Grapevine, Texas.

Keystone previously held two trade show annually with BIG Show East and BIG Show West. “This year, we’re combining our two events to create a BIGger, better experience all under one roof,” said Fred Petrivelli, Keystone vice president of sales. “Our new one-show format will draw on the best elements of each event and be a destination for customers from all over the U.S. and Canada to learn about new products while having the chance to capitalize on some of the best buying opportunities they will find anywhere.”

For more information, attendees and suppliers can visit keystonebigshow.com or contact their Keystone representative.