Two heritage brands known for hardworking products and practical problem-solving are teaming up to create the ultimate fix-it collection. The new Duluth Trading x WD-40 Brand limited-edition collaboration features clothing and accessories at home out on the town or in the garage.
“Inspired by the blue-and-yellow can that’s been a toolbox staple since 1953, the Duluth Trading x WD-40 Brand collection celebrates an icon that generations of doers have kept close at hand,” the companies announced in a press release announcing the partnership.
The 10-piece collection brings WD-40 Brand’s signature colors, graphics and get-it-done attitude to Duluth Trading favorites, including Heritage hoodies, Fire Hose gear and Buck Naked underwear.
The items are available at the Duluth Trading website and in its 60-plus retail stores nationwide while supplies last. An online locator can direct buyers to the nearest store.
“I’ve had WD-40 Brand solutions in my toolbox, garage and around the house for as long as I can remember, so this collaboration hits close to home,” said Ricker Schlecht, senior vice president of product development at Duluth Trading. “Duluth Trading and WD-40 Brand both believe in solving problems and not cutting corners. This collaboration brings that shared mindset to life in a way that’s useful, hardworking and has fun with two brands our customers trust and love.”
Duluth Trading x WD-40 Brand Collection
Targeted for holiday gifting for gearheads, the collection includes:
- Men’s Buck Naked Boxer Briefs ($24.95): Duluth’s no-pinch, no-stink, no-sweat underwear gets the WD-40 treatment with an allover print of cans, tools and all the different uses for WD-40 Multi-Use Product.
- Men’s Graphic Standard Fit T-Shirt ($29.95): A short-sleeve graphic shirt available in two limited-edition styles: a co-branded logo design in WD-40 Brand’s signature blue and yellow, and an “Elbow Grease Only Gets You So Far” graphic.
- Men’s Duluth Heritage Relaxed Fit Beer Pocket Hoodie ($59.95): A tried-and-true Duluth layer featuring an oversized WD-40 Brand logo, contrast red hood lining and signature Beer Pocket design that can hold your WD-40 Multi-Use Product can.
- Holiday Pom Beanie ($19.95): A cold-weather knit in WD-40 Brand’s signature blue and yellow, finished with a bold logo cuff and red-and-yellow pom.
- Men’s Souped-Up Fleece Robe ($94.95): A cozy hooded robe with contrast red and yellow details, utility-inspired pockets and WD-40 Brand colors front and back.
- Can Commander ($14.95): Duluth’s insulated can carrier holds your beverage or your WD-40 Multi-Use Product can. It gets a WD-40 Brand makeover with co-branded graphics and an adjustable red shoulder strap.
- Fire Hose Tool Line Riggers Bag ($59.95): A rugged Fire Hose gear bag fit for the worksite or home workshop with multiple exterior pockets and sturdy rope handles with WD-40 Brand colors.
- Fan Gear Fire Hose Classic Ball Cap ($29.95): A classic Duluth cap finished with an embroidered logo patch with a pocket for your carpenter pencil or WD-40 Precision Pen.
- WD-40 Precision Pen ($5.95): The existing portable 0.3-ounce WD-40 Precision Pen applicator designed for on-the-go use and tight spaces is available at Duluth Trading retail stores for a limited time.