VP Racing Grows Licensing Program

VP Racing Grows Licensing Program | THE SHOPVP Racing has expanded its lineup of licensing partners, the company announced.

“VP Racing’s licensing program is run with one objective in mind, to expand the brand reach and play a significant role in building the brand in the U.S. and globally,” said Bob Merz, director of brand management and licensing at VP. “Our licensees are chosen for their quality design, manufacturing capabilities, and varied distribution networks. Our new licensees join a portfolio of established VP licensing partners, including Mr. Brands, M2 Machines and Mattel.”

Pacific Swell Brands, VP Racing’s exclusive licensing agency, secured deals in a range of automotive and lifestyle products, including:

“We are very proud of the work we have done with VP Racing, “said Vivian Velasco, President of Pacific Swell Brands. “VP Racing is not only a great brand with wide recognition among fans of all motorsports, but they are also great partners to their licensees and support their efforts in bringing the products to fans.”

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