To celebrate 70 years in the United States, Volvo Cars debuted a limited-edition collection created in partnership with Sergio Hudson, one of the most notable emerging fashion designers in the U.S. Inspired by the fully electric Volvo EX90, the collection features a car coat and belt that blend Volvo Cars’ simplistic Scandinavian aesthetics with Hudson’s bold designs to transform the materials found inside the SUV’s cabin into wearable luxury pieces.
The collaboration brings together two brands with a shared vision rooted in South Carolina—Hudson, a native of Ridgeway, and Volvo Cars, whose flagship Volvo EX90 SUV is assembled at the company’s manufacturing plant in Ridgeville, outside of Charleston.
In the unique automotive/fashion collaboration, Hudson brings his signature approach to power dressing. Known for his impeccable tailoring, Hudson has designed looks for numerous celebrated figures and most recently dressed approximately 20 guests for the 2025 Met Gala.
Reflecting the Volvo EX90’s interior design philosophy of a “Scandinavian living room,” Hudson’s made-to-order coat and belt embody the same principles of rational simplicity, functional comfort and thoughtful craftsmanship, while incorporating upholsteries found inside the car’s cabin. The fabrics showcase how luxury and more sustainable materials can work hand in hand.
“This collaboration is a celebration of luxurious style, purpose and our presence in the Charleston area. By joining forces with Sergio Hudson, we’re merging automotive design with a modern vision of fashion in a collection that empowers you to feel more confident,” said Kelly Mason, head of communications, Volvo Car Americas. “Hudson’s meticulous attention to detail mirrors our own philosophy of Swedish craftsmanship, creating pieces that honor both our automotive heritage and modern luxury.”
Fashion Pieces:
- Tailored Wool Blend Car Coat ($1,895): Crafted from the same responsibly sourced and natural wool used in the Volvo EX90’s seat upholstery, the coats feature Hudson’s signature sharp tailoring and an oversized silhouette designed specifically for driving comfort. The mid-thigh length provides warmth while keeping legs free for pedal operation and is a modern interpretation of the classic car coat that originated in the early automotive era.
- Nordico In Dawn Belt ($225): An homage to Volvo Cars’ invention of the three-point seat belt, this elegant fashion accessory showcases how automotive innovation can transform into couture. Highlighted in an elegant Dawn colorway, the collection’s belt features the same Nordico upholstery available in the EX90. This premium and durable surface material made of bio-attributed PVC with a textile backing of 100% recycled polyester is complemented by a platinum-inspired buckle that includes an embossed co-branded Volvo Cars and Sergio Hudson logo.
“Visiting the Charleston Plant, I was struck by the intentionality behind every design choice. I witnessed an attention to detail I apply during my own design process,” said Hudson, founder and creative director, Sergio Hudson Collections. “The EX90 in particular is warm, sophisticated and mindfully crafted. I wanted to capture that same feeling of elevated comfort and conscious luxury in pieces that make you feel elegant and confident.”