VIAIR Corp. has announced a new partnership with R&R Marketing Consultants Inc. (RRMCI) that will see the two brands working together in a number of national marketing and sales initiatives within the automotive aftermarket.

“We are excited to partner with a great company like Viair,” said Chuck Lenhart, COO of RRMCI. “Their solid reputation for building quality products and forward thinking makes this an excellent fit for R&R. We very much look forward to a long and prosperous relationship with the Viair team.”

VIAIR Corp. offers a comprehensive line of fractional horsepower DC oil-less air compressors and air accessories. The company’s aftermarket products include portable tire inflators, onboard air systems, industrial grade compressors and air accessories. Accessories include air filters, air gauges, air hoses, tire inflation guns and hoses, a full line of DOT-approved Push-to-Connect fittings and electrical accessories.

More than 100 vehicles at the 2018 SEMA Show were equipped with VIAIR products, according to the company.

“We are excited to partner with such an outstanding group of people at R&R Marketing,” said Jose Castaneda, vice president of sales & marketing for VIAIR Corp. “Not only have they proven to be successful at helping us build new relationships across the country, but they also represent Viair in a manner that is consistent with our core values and conduct business with class and integrity. We are pleased to have them as an extension of our sales team as they cover key territories for us.”