UWS Tests Truck Boxes in New ‘Impossibly Strong’ Campaign
UWS, a manufacturer and designer of USA-assembled truck tool boxes and accessories, has launched an all-new campaign dedicated to showcasing features of UWS tool boxes, namely their RigidCore foam-filled lid. The campaign features a number of videos in which UWS boxes are put to the test and subjected to power saws, tire spray, pressure washers and the entire weight of a full-size truck.
RigidCore is a patented technology that hinges around the concept of filling the aluminum lid with a hardening foam.
To test the RigidCore lid, UWS dropped a pickup truck on top, sawed a lid in half, sprayed the box with mud and followed it up with a stiff pressure-washing.
A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.
