UWS Achieves Platinum Status with SEMA Data Co-Op

UWS has achieved platinum status with SEMA Data Co-Op (SDC). Platinum is the highest status rating that can be achieved through the data management organization.

UWS, a CURT Group brand, is a leading manufacturer and designer of U.S.-manufactured storage carriers and truck accessories. The company offers over 440 SKUs with robust data delivered to customers, according to UWS.

Being platinum status with SDC means UWS has provided every applicable data field in the SDC score card. Platinum data provides nearly 60 PIES fields (product) and ACES data (application and fitment), making it a complete set of descriptions, images, videos, tariff codes and sales metrics. This data makes it easy for retailers to create impressive and informative product listings, according to the company.

These information-rich product listings allow the consumer to gain a full understanding of what they are buying and how it will benefit them, according to UWS. End-users of the data are more likely to build listings from platinum suppliers than from suppliers with a lower data status.

“UWS already achieving the platinum score card level at their onboarding with SEMA Data Co-Op speaks to the level of commitment CURT Group has shown in providing consistently high-quality data to their receivers,” said Paul Spornitz, senior data analyst at SEMA Data Co-Op. “Great data is a journey and beginning at Platinum is a fantastic way to start.”