Celebrating its 10th year at the Goodwood Festival of Speed, Urban Automotive revealed two Defender projects. Leading its display at the 2026 Goodwood Festival of Speed was the world debut of the company’s Widetrack Avontur prototype, a luxury lifestyle utility vehicle created to push the limits of what a Defender can become, company officials stated in a press release. Developed under the direction of Urban’s managing director, Matthew Welch, the new Avontur combines Urban’s luxury design language with real-world practicality.
Urban used its OEM+ design ethos, engineering innovation and premium carbon fiber craftsmanship to create the Avontur as a bold statement of intent for the next chapter of its growth, noted the release. Urban’s second Defender project featured an extensive all-new styling program with a wide range of components designed exclusively for the flagship Land Rover Defender OCTA.
Alongside these debuts, Urban also displayed its most diverse vehicle lineup in its 10 years at Goodwood. Four high-end luxury models personalized with its latest Widetrack carbon fiber styling programs served as examples of the OEM+ quality of Urban’s designs: the Rolls-Royce Cullinan Series II, Lamborghini Urus SE, Mercedes-Benz G-Class, and the bespoke Urban x Visionnaire Range Rover Autobiography collaboration.
“Goodwood is the perfect stage for Urban to show where the brand is going next,” commented Welch. “The Avontur is a deeply personal project for me because it represents everything I believe Urban should stand for: pushing boundaries, creating desire, engineering with purpose, and building vehicles that make people stop, look and think differently.
“This is not simply another interpretation of the Defender. The Avontur is a luxury lifestyle utility vehicle with genuine practicality. It could sit outside a hotel in Monaco, arrive at a marina, cross a country estate, or be working in a field yet feel equally relevant in every setting. That balance of luxury, capability and individuality is what makes it so special.
“I believe our Avontur needs to be seen in person to be fully understood and appreciated. It not only shows the ambition and talent of our design and engineering teams but also signals the direction of Urban Automotive as we continue to invest in original design, manufacturing, and products that make a difference.”
Urban Widetrack Avontur Prototype
The Urban Widetrack Avontur prototype is one of the most ambitious projects ever undertaken by Urban Automotive and the first major vehicle program developed since it joined the AM Group, the company said.
Based on the 110 Hard Top, the Avontur transforms the Defender into a luxury lifestyle utility vehicle with premium craftsmanship, genuine practicality and commercial capability while maintaining the Defender’s strength. Urban developed an extensive engineering program that includes creating a structural framework with an integrated rollover structure specifically for the vehicle to ensure it feels cohesive and engineered for its intended use.
Utilizing Urban’s popular Widetrack platform, the Avontur has more than 36 bespoke components:
- All-new replacement carbon fiber bonnet
- New carbon fiber side trims
- Completely bespoke rear body architecture
- Fully exposed carbon fiber load bed
- Integrated modular utility rail system
- Embossed UA Icon logo integrated into the load bed floor
- Retained tailgate functionality
- Integrated bottle holder within the tailgate
- Bespoke structural engineering and rollover framework
Customers will be able to commission the Avontur in Forged Carbon, Urban 2×2 Carbon Fiber or Urban 4×4 Carbon Fiber, with both gloss and matt lacquer finishes available.
Defender OCTA Styling Program
Designed exclusively for the flagship Land Rover Defender OCTA, the styling program reflects Urban’s continued focus on original design, engineering and manufacturing, while introducing the next evolution of the company’s signature design language, according to the release.
The OCTA’s extensive styling program includes a wide range of newly developed components:
- Replacement carbon fiber bonnet with integrated vent detailing
- Carbon fiber front canards
- Carbon fiber DRL pods and grilles
- Carbon fiber center grille overlay
- Carbon fiber side vents
- Carbon fiber front and rear wheel arch extensions
- All-new carbon fiber rear spoiler
- Carbon fiber exhaust surrounds
- Bespoke spare wheel cover with carbon fiber inserts
The program also incorporates advanced PA12 3D-printed components for enhanced precision and fitment, alongside an all-new 23-inch Urban-Vossen forged wheel, handcrafted in Miami exclusively for the Defender OCTA.
Customers can choose from a range of finishes, including Forged Carbon (to complement OCTA Edition One models), Urban 2×2 Carbon Fiber or Urban 4×4 Carbon Fiber, with gloss or matt lacquer finishes.