Unlocked Passport Giveaway Returns to SEMA Show for 2024

This year’s UNLOCKED PASSPORT prize giveaway returns to the SEMA Show with participating manufacturers including BOLT Lock, GEN-Y Hitch, Hellwig Products, EGR USA, Pop & Lock and Bubba Rope. Manufacturers will give attendees a chance to try their luck at winning prizes from a long list of giveaways being supplied by the participating manufacturers when they visit each company’s booth.

“The UNLOCKED PASSPORT contest brings together some of the best towing-related companies in the industry in a way that encourages show attendees to visit each manufacturer’s booth, which are all located in West Hall,” explained Jason Buckles, BOLT sales account manager. “We offered a similar promotion last year and it was so popular, we decided to expand it this year.  We’re looking forward to meeting new attendees and want to encourage everyone to participate.”

Prizes include a BOLT Lock prize pack that includes a receiver lock, padlock, cable lock, trailer coupler lock, coupler pin lock and BOLT Lock swag items; a MEGA DUTY hitch from GEN-Y Hitch; a manual Rolltrac bed cover worth $2,299 or a gift card in an equivalent amount from EGR; a $500 gift certificate, t-shirt and hat from Hellwig Products; a $250 gift certificate along with Pop & Lock swag items courtesy of Pop & Lock; as well as two BubbaGear truck recovery kits from Bubba Rope.  Booth numbers for the participating companies are BOLT Lock, 58185; GEN-Y Hitch, 59027; EGR USA, 58093; Hellwig Products, 58043; Pop & Lock, 56027 and Bubba Rope, 60069.

Exhibitors will have special passports to hand out to show attendees that visit the participating booths. The passport will be signed off at each of the six booths. When complete, contest participants will come to the BOLT Lock booth to draw a key from a tool box filled with more than 400 keys.

There will be six BOLT padlocks displayed and they can test the key on each padlock to see if it can open one.  If they can open a padlock, they can win one of the prizes provided by each company.  There will be one winner per company. The contest will run throughout SEMA, Nov. 5-8 in Las Vegas.

By Pat Curtin

Pat Curtin is the managing editor of THE SHOP magazine.