Manufacturer and distributor of premium aftermarket products for Ford Bronco and Jeep vehicles, Turn Offroad announced that Fred Brayton has joined the company as general manager.
In this role, Brayton will oversee day-to-day operations and work across the organization to improve execution, strengthen internal systems and support the company’s continued expansion. He will collaborate closely with Turn Offroad’s leadership, sales, marketing, product development, manufacturing, customer service and operations teams, according to a company press release.
“Fred brings years of knowledge and experience to Turn Offroad,” said Cole McMath, founder and president of Turn Offroad. “We believe adding Fred to the team will make us a stronger, more disciplined company and help us execute at a higher level as we continue to grow. His leadership, practical experience, and ability to bring people together will be valuable as we improve our systems, develop our team and continue building products our customers can rely on.”
Brayton brings over 20 years of automotive aftermarket experience, including leadership roles with Pro Armor and Icon Vehicle Dynamics. His background includes sales leadership, brand growth strategy and dealer development.
“I’m excited to join Turn Offroad at such an important point in the company’s growth. The team has built a strong brand and loyal customer base, and I look forward to helping create the structure and execution needed for the next chapter.” Brayton said.