Performance parts distributor Turn 14 Distribution brings Bridgestone’s competitive motorcycle tires to its powersports dealers.
“Bridgestone is a leader in the motorcycle tire industry, having developed a multitude of product lines that deliver extreme performance, unmatched durability and value. This partnership is an exciting one, because Bridgestone parallels Turn 14 Distribution’s ethical approach to doing business, embrace of new technologies and commitment to sustainability. By carrying Bridgestone’s motorcycle tires, we are ensuring our powersports dealers can meet their customers’ needs for superior motorcycle rubber,” said Alex Lesslie, divisional purchasing manager, Turn 14 Distribution.
Since its founding in Japan in 1931 by Shojiro Ishibashi, Bridgestone has been committed to “serving society with superior quality,” officials stated in a press release.
The company’s proprietary technologies like its ULTIMAT EYE simulation tool used to visualize tire contact patch behavior and NanoPro-Tech for developing structural design at the molecular level showcase its innovation.
Bridgestone applies its revolutionary technology and research to continuously optimize its tread compounds, resulting in modern tires that deliver performance, durability and value. Professional racing series such as the Canadian Superbike Championship Series (CSBK) and American Historic Racing Motorcycle Association (AHRMA) have recognized Bridgestone’s Battlax tires by adopting them in competition use.
The company also serves the world at large through sustainability efforts like researching alternative and renewable resources for natural rubber and achieving zero-waste-to-landfill status at three of its tire manufacturing plants.
