Tri-State Enterprises, a family-operated automotive aftermarket distributor, has appointed Mary Olson as channel marketing director. With over 30 years of experience in the automotive aftermarket, Olson brings a wealth of knowledge and expertise to the role, the company stated.
“I chose to join Tri-State Enterprises Inc. because of the inspiring conversations I had during the hiring process and the exciting opportunities in the marketing department. I’m eager to contribute to the team and believe my industry knowledge will be key to my success in this role,” said Olsen.
In her new position at Tri-State, Olson will focus on enhancing channel partnerships and driving innovative marketing initiatives to better serve the company’s diverse customer base for the Hard Parts division. Her strategic vision and proven track record will help propel the company’s growth and solidify its position as a leader in the automotive aftermarket sector, officials noted.
“I’m excited to welcome Mary Olson to our marketing department at Tri-State Enterprises. Her extensive experience and skills will be instrumental in enhancing our marketing strategies. With her solid background in the automotive aftermarket, Mary is perfectly positioned to lead innovative campaigns that connect with our customers and partners,” said Scott Covelli, vice president of marketing at Tri-State.
