Kids In Need Foundation (KINF) and Toyota have launched their fourth annual Big Summer Giveback, a nationwide initiative dedicated to equipping students in under-resourced schools with essential school supplies in time for back-to-school.
Since its launch in 2022, the Big Summer Giveback has continued to grow, carried by the collective commitment of Toyota and its nationwide dealership network, according to company officials in a press release. Over the past four years, the initiative has generated more than $5.6 million in donations and supported over 200,000 students through KINF’s Supply A Student program.
Supply A Student, one of KINF’s flagship programs, delivers backpacks filled with essential school supplies directly to students in schools where 70% or more of the students are eligible for free or reduced-price meals through the National School Lunch Program (NSLP). By removing barriers to learning, the program fosters equal access to quality education and directs support where it’s needed most.
Program Expects to Distribute More Than 77,000 Backpacks
“We’re proud to partner with Toyota for a fourth consecutive year,” said Corey Gordon, CEO of Kids In Need Foundation. “This continuing collaboration makes a meaningful difference for students and teachers in underserved communities. By ensuring students have the supplies they need to start the school year prepared, we’re helping to both ease the burden on teachers, as well as supporting equal access to the tools and resources necessary for a quality education.”
Toyota Dealerships Supporting Their Local Communities
This year, over 57 Toyota dealerships are going beyond national efforts by individually pledging $10,000 in direct support to their local communities. This underscores the program’s goal of being national in scale and local in impact, noted the release.
From Aug. 1 to Sept. 2, 2025, Toyota will also donate $3 to KINF for every eligible oil change with a tire rotation purchased at participating Toyota Service Centers. Customers will also have the opportunity to further support students through online donations at www.kinf.org/toyota.
“Joining forces with KINF for the fourth annual Big Summer Giveback is a testament to Toyota’s dedication to community support,” said Mark Nazario, vice president of integrated customer experience at Toyota Motor North America. “Toyota is excited to see a substantial increase in dealer participation and contributions to KINF this year, setting a new record since the program began in 2022. This initiative not only underscores our commitment to education but also demonstrates how collective efforts can transform lives and create lasting change in the communities we serve”.