Motor oil and lubricant manufacturer Torco International Corporation has appointed Drive Motorsports International as its marketing agency, the company announced.
The agreement will see DMI, and through its sister agency Automatik, oversee a broad scope to further establish Torco’s brand both on and offline as well as increase new sales through digital media, creative marketing, e-commerce, retail and marketplace optimization while also handling website development, social media, sponsorship and advertising initiatives.
Drive Motorsports International, which has been operating for more than 10 years, was founded by motorsports marketing executive and entrepreneur Tony Scott. Automatik, which serves multiple industries, is a newer branch of DMI that began in 2018 and focuses on digital marketing, social media and sales development agency that operates out of the same office as DMI.
“We are really excited to be working with Torco and helping them increase their sales through creative media and marketing initiatives,” said Tony Scott, President of Drive Motorsports International and Automatik. “Our unique approach to marketing, business development and digital media is proven to elevate our client’s revenue in today’s complex landscape, and we are looking forward to our relationship with Torco.”
“Torco is very excited to be working with the group at DMI. We are really looking forward to their marketing assistance and expertise as we grow our brand in new directions add more consumer oriented High-Performance Products alongside our existing very successful Hardcore Racing Products. Together we have big ideas and big plans…and we are so looking forward to it!” said Ernie Soliz, Director at Torco.
