In her new role, Amabile will oversee multiple communications channels across Tint World’s operations to support the company’s marketing, reporting and franchise development efforts, the company said.
“Genevieve is a key player in our strategy to continue building on our success in 2022,” said Charles J. Bonfiglio, CEO and president of Tint World. “Her position is critical for ensuring we have effective communication throughout the company, not just in our new state-of-the-art corporate office, but with franchisees as well. Genevieve has demonstrated high-level communications, marketing, management and branding skills that elevate our overall operations and enhance our opportunities for growth.”
Amabile’s responsibilities as projects communication manager will include managing Tint World’s executive-level and franchise development communications, management of our fulfillment center inventory, assisting with vendor partnerships, coordinating marketing initiatives, franchise development strategies and maintaining consistent project brand messaging.
Before joining Tint World, Amabile worked in health care marketing and publishing. She is a graduate of Pennsylvania State University.
“This job puts me right in the middle of a fast-paced work environment, so I immediately felt like a member of the Tint World family,” Amabile said. “The entire culture here is focused on supporting success, from franchisees to the top executives. It inspires each of us to deliver real results that contribute to the company’s growth.”