Geronimo brings with him a great deal of experience in the field of marketing, brand management, sports marketing and more, the company said. Geronimo most recently led the marketing efforts at Vision Wheel and spent nearly a decade in multiple marketing functions at Wheel Pros.
“I know Gerry’s work professionally and his sphere of influence inside of the wheel community, so I’m extremely excited to have him join our team,” said Vice President of Marketing Joe Podlovits. “He’s a true hands-on enthusiast who understands the DNA of our business and I’m confident he’ll be a driving force in taking our brands to the next level.”
Geronimo will lead the marketing efforts for all seventeen proprietary brands in The Wheel Groups’ portfolio. As a member of the management team, he’ll drive and expand on the current brands strategy and deliver on all growth initiatives for the company, the company said.
