Goodyear has introduced a new way for enthusiasts to experience the company, its brands and its 128-year legacy—the Vault is an online marketplace where consumers can explore and purchase a curated collection of historical artifacts, signed memorabilia, limited-edition merchandise and once-in-a-lifetime experiences.
Designed as both a collectors’ destination and a living archive, The Vault brings together rare pieces of Goodyear history alongside culturally relevant collaborations and exclusive modern collections. Key offerings include a section of the engine from the historical Spirit of America Goodyear Blimp, one of Goodyear’s first tires dating back to 1899, race-used tires from the winning car at the 2025 NASCAR Cup Series Championship, merchandise signed by celebrities and more.
“There’s nowhere else on the planet that you can buy a section of a Goodyear Blimp engine or one of the first tires ever made,” said Doug Grassian, vice president, global external communications, social media and partnerships. “By opening The Vault, Goodyear is transforming its legacy into something tangible, collectible and meaningful.”
The introduction in early March was marked by a limited-time, digital challenge. Fans who could correctly solve a riddle on goodyear.com were given the chance to receive one of 30 Cryptex vaults containing exclusive prizes. Rewards ranged from Goodyear merchandise to a private flight experience aboard the iconic Goodyear Blimp.
The Vault is now open, with new drops, experiences and opportunities being released throughout the year.