The ModaMiami Event Returns for a Second Year

The ModaMiami event returns for its second year. (Photo courtesy RM Sotheby’s)

On March 1-2, luxury automakers, collectors, global enthusiasts, and some of the biggest names in automotive media are set to attend ModaMiami. In its second year, the automotive lifestyle event will feature hundreds of the world’s rarest cars; industry leaders in aviation, yachting, and luxury; and special reveals by OEM manufacturers.

ModaMiami also welcomes a distinguished lineup of curators and emcees, including media personalities Shmee150 and Ed Bolian; Bill Warner, former Chairman of the Amelia Island Concours; and Nic Waller, who returns as Emcee for the 2025 event. Waller is the president of the Audrain Automobile Museum and award announcer at the Pebble Beach Concours since 2006. Born into a car-collecting family in England, Waller’s lifelong love of cars extends to his own collection of post-war classics in Newport, Rhode Island.

Among the cars being showcased at the event is the legendary Mercedes-Benz 300 SLR (W 196 S, 1955), celebrated for its groundbreaking engineering and dominating the 1955 World Sportscar Championship. Sharing the spotlight will be the Mercedes-Benz SLR McLaren Stirling Moss (Z 199, 2009), a limited-edition speedster inspired by the 1950s SLR racing cars. With only 75 units produced, this roofless roadster blends Silver Arrow design elements with modern high-performance engineering. The exclusive Maybach brand will present two current series models, the Mercedes-Maybach S 580 and the Mercedes-Maybach GLS 600.

Mercedes-Benz will host its Star Lounge, a branded takeover of the Member’s Lounge, on Saturday and Sunday, offering an experience reserved for Mercedes-Benz guests with exclusive credentials. Rolls-Royce will also be in Miami to showcase its iconic cars, as well as host some of the weekend’s events, including Moda After Dark at the Biltmore.

Also attending the show will be Wajer Yachts and Dassault Falcon, known for its legendary fighter jets like the Mirage and Rafale. Returning partners include The Collection, Miami’s largest dealer network featuring Ferrari, Aston Martin, McLaren, Lamborghini, and Land Rover, as well as Sotheby’s Financial Services.

RM Sotheby’s will be in Miami for its third consecutive year, auctioning nearly $100 million worth of collector cars from the prestigious Indianapolis Motor Speedway Museum Collection, featuring everything from the world’s rarest racing cars to modern sports cars.

“When we launched ModaMiami in 2024, we set out to completely redefine the traditional concours format,” said Ethan Gibson, director of communications for ModaMiami. “We saw a gap in how these events were hosted and what they could become, so we went all in—delivering an unforgettable experience from the start. The overwhelming response confirmed the effort was worth it. For 2025, we’re pushing the boundaries even further, creating a destination that welcomes enthusiasts, families, and luxury aficionados alike. ModaMiami celebrates the best in cars, aviation, yachts, and lifestyle, while setting a new standard for what these events can offer.”