Study Shows Instagram More Likely to Influence Consumers Than Twitter or YouTube

A new study from Visual Objects, a marketing publication, determined that Instagram posts are more likely to influence consumers than Twitter or YouTube.

The study also found that, depending on the social media platform, user-generated content outperforms branded content, and vice versa. On Instagram, according to the study, consumers are generally more influenced by user-generated content, while consumers prefer branded content on YouTube and Twitter.

To read the full results of the survey, click here.

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.