SSBC-USA Adds Digital Marketing Coordinator

SSBC-USA has appointed its newest team member, Joey Williams, to the position of digital marketing coordinator, the company announced.

The addition of a marketing professional will allow SSBC-USA to increase its digital footprint, highlight the company’s expansion and bring awareness its latest performance braking products, the company said.

A graduate of Canisius College, Williams specializes in integrated marketing communication and communication studies. In the new role, Williams will manage the SSBC-USA website, monitor social media, develop sponsorships, implement new traffic drive and run email campaigns.

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.