Spotify Launches In-Car Audio Player

Spotify is launching its own in-car audio player, the streaming platform announced.

Called the “Car Thing,” the touchscreen device can be voice-operated and connects to a user’s phone via Bluetooth. It can be operated by voice, touch or with a dial and also features preset buttons.

The limited release of the device is not meant to compete with in-car infotainment systems, the company said, but is meant to create a “frictionless audio experience for our users, wherever they are and however they choose to listen.”

Car Thing from Spotify is currently a limited product launch, available in the U.S. on an invite-only basis to select Spotify listeners. Car Thing requires a paid Spotify Premium subscription plan and a smartphone with WiFi or mobile data connection.

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.