Social Media & Digital Marketing Panel Set for SEMA Show

Among the educational opportunities planned for the 2024 SEMA Show is social media, website and digital marketing panel discussion. Industry experts from around the country will discuss the value of digital marketing for automotive aftermarket, restoration, performance, racing and restyling businesses.

The “Social Media, Website and Digital Marketing: Expert Panel Discussion” takes place 1-2 p.m. Wednesday, Nov. 6. 

The panel experts bring over 100 years of combined experience with top brands like NASCAR, NPK, NBC, Paramount, Kellogg’s, Coca-Cola and Pratt Miller. Industry experts include: Barry Alt of Motorhead Digital, Annette Bauer of Annette Bauer Creative, Jeff Cohen CMO of JeffCo and Nicolas Russo, Producer at NMR Media. Moderation will be provided by Dean Heckman, vice president of customer engagement at Motorhead Digital. 

The industry experts will discuss how businesses in the automotive industry can attract your ideal clients by boosting online visibility, awareness and engagement. 

Register for the panel here, and find the full SEMA Education Program lineup here. The SEMA Show takes place Nov. 5-8 at the Las Vegas Convention Center.

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By Pat Curtin

Pat Curtin is the managing editor of THE SHOP magazine.