The SEMA committee formally known as LTAA will debut its sparkling new identity at an April 18 SEMA Townhall event in Moab, Utah.
Now known as the Truck and Off-Road Alliance (TORA), committee members will ring in the new name and brand from 8 p.m. to 9 p.m. with drinks appetizers, giveaways and live music at the Canyonlands event center.
Those wishing to attend the event can click for more information about reserving their spot.