The Specialty Equipment Market Association (SEMA) is bringing motorsports action to the 2024 SEMA Show, Nov. 5-8 at the Las Vegas Convention Center. Attendees can experience high-octane outdoor activations and immersive experiences that will showcase the industry’s high-performance products and iconic vehicle builds, alongside freestyle motocross in action.
“Our goal is to deliver memorable experiences that facilitate discovery, connection and engagement,” said Andy Tompkins, SEMA trade show director. “Attendees can expect new attractions along with the same tire smoke, jaw-dropping performances and electrifying displays that have become hallmarks of SEMA.”
The SEMA Show is one of the largest trade shows in the world, powered by a passionate and innovative community, officials state. The 2024 Show is receiving more industry support than it has seen in years, with more than 2,400 exhibitors — including more than 580 first-time exhibitors — projected to display their latest products and services to thousands of attendees and media.
Below is a sample of outdoor activations in store across the campus during Show hours:
- Battle of the Builders Booth #81218, Silver Lot (outside of Central Hall)
Now in its 11th year, the industry’s leading vehicle competition heads outside and provides a platform for builders to showcase their skills.
- Horsepower Rodeo Booth #73000, Diamond Lot (adjacent to West Hall)
The Horsepower Rodeo will unite the biggest automotive internet stars and top professional drivers from around the world, delivering thrilling, tire-shredding action to a live audience.
- Nitro Circus Booth #84050, Silver Lot (outside of South Hall)
Nitro Circus will showcase an electrifying demonstration featuring renowned Freestyle Motocross (FMX) athletes Keith Sayers, Luke Dolin, Willie Elam, Kieran Ursua, and more, who are set to push the boundaries of what’s possible in action sports.
- OPTIMA Unleashed Booth #84380, Bronze Lot (outside of South Hall)
The attendee-favorite OPTIMA Village returns to the SEMA Show with a new-for-2024 activation called OPTIMA Unleashed. The full-throttle experience will feature finely tuned engines roaring to life and the heart-pounding excitement as high-performance cars push their limits.
- Ride With Us Booth #72000, Diamond Lot (adjacent to West Hall)
Ride With Us will provide attendees free 30-minute introductory motorcycle riding experiences designed for anyone who’s thought about or wanted to try riding a motorcycle but hasn’t yet.
- RWB Live Build Booth #81290, Silver Lot (outside of Central Hall)
In partnership with 503 Motoring and the SEMA Show, Akira Nakai of RWB (aka Rauh Welt Begriff) Fame will build a 2007 Porsche 997.1 GT3 into his latest work of automobile art. This will be the first GT3 outside of Nakai’s personal car in Japan that will get the RWB wide-body treatment.
- Shell Performance Unbound – Booth #80001, Silver Lot
At the Shell V-Power NiTRO+ booth, Show attendees can get up close and see the #22 Shell-Pennzoil Ford NASCAR and experience the thrill of what it’s like to drive a race car in one of the race simulators. The all-new V-Power NiTRO+ Performance experience will feature Shell’s scientists discussing Shell’s premium gasoline.
