SEMA Show Organizers Reveal Plans for New West Hall

SEMA is on track to host an in-person SEMA Show at the Las Vegas Convention Center (LVCC) Nov. 2-5, the organization announced. With exhibits included in the LVCC’s newly constructed West Hall, the entire SEMA Show floorplan will be optimized and offers room for new features and enhancements for an improved overall attendee experience, the organization said.

“The industry is eager to reconnect,” said Chris Kersting, SEMA president and CEO. “The return to an in-person SEMA Show gives resellers a chance to engage with an amazing gathering of suppliers, new products, stunning vehicle builds and networking opportunities. We are excited to provide our industry with a world-class marketplace that will help them grow and expand their businesses.”

The show will include exhibit space in the Las Vegas Convention Center’s newly constructed West Hall, a 1.4-million square feet facility completed in January during the COVID-19 shutdown. The new facility will house exhibitors from the restyling and car care accessories, powersports and utility vehicles and truck, SUV and off-road sections.

With eight months to go until the event, nearly 1,000 exhibitors have already confirmed their participation in the 2021 SEMA Show. Buyers will begin to secure credentials as registration opens in May. SEMA also continues to work closely with the convention center authorities and the state of Nevada, where large-scale events are opening up.

“Demand from the industry to connect in a trade show environment is very strong,” said Tom Gattuso, SEMA vice president of events. “Las Vegas and the Las Vegas Convention Center are on a great path to hosting live events, and we are steadfast in connecting it all to deliver the best SEMA Show ever.”

Details on additional resources, including a new online component that focuses on manufacturers, new products, feature vehicles and educational resources, will be announced as they are finalized in the coming weeks.

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By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.