SEMA Hall of Fame Announces 2023 Inductees

Steve Ames of Ames Performance Engineering, John Iannotte of Kunzman & Associates, and Mitch Williams, who recently left StopTech Performance Brake Systems to join Rigid Industries, will join the SEMA Hall of Fame in 2023, the organization announced.

Created in 1969, the SEMA Hall of Fame honors trailblazers who have significantly enhanced and contributed to the automotive industry, the organization said. This year’s class will be inducted into the SEMA Hall of Fame during the 2023 SEMA Leaders & Legends Gala in Anaheim, California, on July 21.

SEMA provided the following biographies of each inductee:

Steve Ames: Having developed a fascination for cars at a young age, Steve Ames began drag racing after earning an engineering degree from Columbia University. He started in the parts business by traveling along the East Coast buying New Old Stock (NOS) parts. In 1976 he noticed that Pontiac parts were in particularly high demand and began focusing exclusively on such products. As business continued, Ames realized that demand for restoration parts outweighed that of NOS parts and launched Ames Performance Engineering. He expanded with other companies within the restoration industry, providing much-needed products for growing markets, and became an authoritative voice in the classic car industry. Ames is one of the original founders of SEMA’s Automotive Restoration Market Organization (ARMO), was named ARMO’s Person of the Year in 2007, and is a recipient of the ARMO Lifetime Achievement Award. Ames passed away in December 2020.

John Iannotte: John Iannotte is among the industry’s most known and respected sales reps. As a teenager, he was the first-ever service rep for the Mr. Phone/Mr. Gasket organization. He continued his career playing a key role in the founding and growth of Bob Barker Marketing & Sales and for much of the success at the multi award-winning company Kunzman & Associates. An active member and supporter of the SEMA Manufacturers’ Rep Council (MRC), Iannotte advocated for and became one of the first certified professional manufacturers reps (CPMR) and pushed for standards throughout the industry. He served numerous terms on the SEMA Board of Directors, where he fought legislative issues involving manufacturing tax relief, pushed for industry data standards, supported philanthropic activities, and promoted ongoing education and training throughout the industry. Iannotte continues to serve as a sales rep for Kunzman & Associates, as well as volunteer his time and expertise to many industry initiatives.

Mitch Williams: Mitch Williams has nearly 40 years of industry experience, including six terms on the SEMA Board of Directors – one as SEMA Chairman of the Board. As such, he introduced lean concepts to SEMA and expanded SEMA’s global influence by founding the SEMA International Task Force to connect SEMA members with international business opportunities. He also served on the Joint Operating Committee, providing oversight to the SEMA Show and its partner show, AAPEX. He was a charter member of the SEMA Political Action Committee (PAC) and personally lobbied members of Congress on important industry issues. Williams founded the SEMA Lighting Task Force at a time when NHTSA was targeting lighting companies. In addition to nearly 20 years with Hella, Williams held executive positions with Original One Auto Parts, Restoration Parts Unlimited, APR, Dinan Corp., Xstream Trucking, StopTech, and recently joined Rigid Industries as its president.