Record 88 Aftermarket Brands Earn 2026 SEMA Data Excellence Awards

The program honors aftermarket manufacturers that deliver complete, accurate & timely product data to retailers & resellers…

THE SHOP Staff
SEMA Data Excellence trophy on table at SEMA Show
A record 88 aftermarket brands earn SEMA Data Excellence Awards. (Photos courtesy SEMA)

SEMA Data, the automotive aftermarket industry’s largest product data repository, has honored 88 brands with SEMA Data Excellence Awards, marking the highest number of honorees in the program’s history, according to SEMA officials in a press release.

Each year, the SEMA Data Excellence Awards Program recognizes brands that go above and beyond to provide retailers and resellers with the complete, accurate and timely product information they need to sell with confidence, the release noted. The awards are based on each company’s SEMA Data Scorecard, which recognizes manufacturers across Bronze, Silver, Gold and Platinum tiers, with Gold and Platinum denoting Data Excellence.

“Great product data turns a part number into a product that can be found, understood and sold,” said Gigi Ho, SEMA vice president of technology, data and strategic initiatives. “We are proud to honor the brands that are doing the work to provide resellers with the accurate, comprehensive information they need to power their systems, point of sale and eCommerce stores.”

Updated SEMA Data Scorecard Raises the Bar

Last year, SEMA Data significantly updated its Data Scorecard, strengthening requirements across all award levels to better reflect what resellers need to successfully onboard, merchandise and sell products across today’s distribution and eCommerce channels, organization officials said.

Bronze establishes the foundational data needed to set up and identify products. Silver builds on that foundation with richer information to support selling and distribution. Gold requires 100% completion of key product data fields, while Platinum recognizes brands that meet additional qualitative standards for the quality and usability of their content.

SEMA says maintaining high-quality product data requires ongoing attention and continuous improvement, and manufacturers work closely with the SEMA Data team to identify errors, fill content gaps and enhance the overall quality of their data.

“Product data is the foundation behind everything we do,” said Jared Reyes, business analytics specialist at Eibach. “It doesn’t matter how good your product is if you can’t get the information to your customers in a usable format. While product data may not be the glamorous side of the business, it creates a foundation for long-term consistency and makes you look at your brand from a new perspective. The initial feedback from customers has been positive, and we are seeing an increase in downloads each week.”

Platinum Honorees Outnumber Gold for the First Time

This year more than half of SEMA Data Excellence honorees achieved Platinum status.

“High-quality product data is becoming part of how brands operate every day, not simply something they work toward for an award,” Ho said. “Ultimately, that means better data flowing throughout the industry to the retailers, resellers and consumers who rely on it.”

Award winners will be celebrated during the SEMA Data Users Meetup on Monday afternoon, Nov. 2, the day before the official start of the 2026 SEMA Show.

Here are the 2026 SEMA Data Excellence Award honorees listed by tier:

2026 SEMA Data Platinum Honorees

2026 SEMA Data Gold Honorees

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