Warren Kosikov has been named vice president of sales for SEMA. He will lead the sales team and guide the day-to-day sales strategy for both the SEMA and PRI Shows, SEMA News and Performance Racing Industry magazines and related media content.

Kosikov, who joined SEMA in 2014, has more than 30 years of industry experience.

“Warren has tremendous industry knowledge, experience and expertise-he’s a valuable asset to the association and the industry,” said Chris Kersting, SEMA president and CEO. “We’re pleased to have him expand his role and help our members and customers accomplish their goals through the association’s events and services.”

Prior to joining SEMA, Kosikov held a variety of executive sales management positions for Source Interlink Media, Buckaroo Communications and Petersen Publishing. His most recent role at SEMA included serving as the key contact for automakers, working with OEMs on SEMA Show participation and activation, along with measuring sessions, the Technology Transfer Program and project vehicles.

“I’ve been fortunate in my career to have worked for some of the industry’s top publications and events,” Kosikov said. “I’m excited to further my journey with SEMA. The association offers a number of valuable resources to help companies grow and succeed, and I look forward to working with an amazing team to deliver benefits to our members and stakeholders.”

Kosikov works out of SEMA’s Headquarters in Diamond Bar, California, and can be reached at warrenk@sema.org.