The Specialty Equipment Market Association (SEMA) has announced the results of the 2025-26 SEMA board of directors elections, with Norris Marshall of BluePrint Engines named chair-elect and Rich Butler of R&R Marketing, Brian Herron of OPUS IVS, Tim McCarthy of Hushmat & ZyCoat and Marcus Umlauff of Toyota Motor North America elected as board members. Butler and Umlauff are current SEMA board members who were re-elected to join the group.
SEMA board members are industry representatives who volunteer their time to lead and guide the association. They are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ representatives, and services.
The SEMA Board of Directors for 2025-26 will be as follows:
Board Officers
- Chairperson – Melanie White, president, Hellwig Products
- Chair-elect – Norris Marshall, CEO, BluePrint Engines
- Immediate Past-Chair/Secretary – Kyle Fickler, director of business development, ProCharger
- Treasurer – Chris Douglas
Board Members
- Bill Bader, president & owner, Summit Motorsports Park
- Rich Butler, CEO, R&R Marketing Consultants
- Brian Herron, president, OPUS IVS
- Doug Lane, president & owner, Motor State Distributing
- Tim McCarthy, founder/CEO, Hushmat & ZyCoat
- Kelle Oeste, CEO & owner, V8TV Speed & Resto Shop
- Kim Pendergast, CEO, Magnuson Superchargers
- Melissa Scoles, president & CEO, QA1
- Marcus Umlauff, general manager – truck, Toyota Motor North America
- Ted Wentz, CEO, Quadratec
Outgoing Board Members
- James Lawrence, CEO & president, POWER
- Kathryn Reinhardt, SVP of marketing & events, Hemmings
The entire 2025-26 SEMA board of directors and outgoing board members will be honored and recognized during the 2025 SEMA Leaders & Legends Gala in Universal City, California, on July 25. SEMA invites all members and industry professionals to join the ticketed event.