Sawtooth Tonneau Reaches Semi-Finals in SEMA Launch Pad Competition

Sawtooth Tonneau has been selected from a field of 181 companies as one of the 15 semi-finalists in the SEMA Launch Pad Competition, the company announced. The pool will be narrowed down to five finalists who will present their products live at the 2021 SEMA Show.

Sawtooth’s competition entry is its STRETCH Tonneau, an expandable truck bed cover that sits higher than the truck bed rails.

SEMA Launch Pad isn’t the first time Sawtooth Tonneau has performed well in a competition, the company said. In 2020, Sawtooth took first place in the Weber State University Camping World Outdoor Weber Competition and a grand prize of $30,000.

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.