Rydeen Mobile Electronics, provider of safety-focused vehicle technology, has announced it will use KnowledgeFest Las Vegas, Feb. 3-5, to debut a proprietary product category. The mystery, backed by exclusive patented architecture, offers an expanded direction for the 12-Volt industry, company officials stated in a press release.
Rydeen isn’t releasing any specific details of the upcoming announcement before the show. The company is inviting show attendees to its booth (#1005), where the brand will reveal how its latest patent integrates and creates the new Rydeen category offerings.
Leadership Perspectives on Creating a New Rydeen Category
“Innovation without integrity is just noise. At Rydeen, we’ve spent our years perfecting the technology that respects the installer’s time while delivering a premium experience every consumer needs,” said Phil Maeda, CEO of Rydeen Mobile Electronics. “This year at KnowledgeFest, we aren’t just showing a new product; we’re creating a new Rydeen category.”
Rex Berfield, a 35-year industry veteran and Rydeen’s newly appointed national sales manager, highlighted the business advantage of the unveil: “My mission continues to ensure our dealers have the most definitive solutions to offer. This new product supports my ‘sales engine’ strategy for 2026.”
Training Sessions With Rydeen Gurus
To complement the unveiling, Rydeen will host two training sessions at the Paris Resort & Casino. Its sessions offer an opportunity to interact with the company’s gurus and experience Rydeen’s product lineup, noted the release.
Session 1
- Integrations: Digital Mirrors & The Safety Advantage Gurus: Ruben T. & Johnathan G.
- When: Feb. 4, 2026 (Day 2), 4:15-5:15 p.m.
- Where: Palace #6
Session 2
- Integrations: Digital Mirrors & The Safety Advantage Gurus: Johnathan G. & Ruben T.
- When: Feb. 5, 2026 (Day 3), 10-11 a.m.
- Where: Palace #6.