Rydeen Mobile Electronics has entered agreements with rep firms N & S Marketing and Sales and JB Associates to strengthen its brand presence in the key markets.

N&S represents the product line in Pacific Northwest including in Oregon, Washington, Alaska and Northern Part of Idaho. Dale Naeseth, principal of N&S, has been a manufacturer’s representative in the 12-volt market for more than 37 years, according to Rydeen.

“We are certainly pleased to represent Rydeen in our territory. We like to think that we know the market and are well respected by many of the customers in our territory,” said Dale Naeseth of N & S Marketing and Sales. “We are excited for becoming a Rydeen representative, as the ADAS category is our main focus for the business in the territory. Rydeen has the most advanced ADAS product line up in the industry.”

JB Associates represents the company in key Midwest states, including Michigan, Ohio, Kentucky, Indiana, Western Pennsylvania and West Virginia.

“We are excited to have the line. The safety category is growing fast…the radar blind spot products have improved so much, to the equivalent level (of) OE behaviors and quality. Rydeen is the cutting-edge technology provider,” said Jason Billups, who heads JB Associates.

Matt Julius of JB Associates will concentrate on the Michigan, Indiana and Western Kentucky territories, while Billups will cover Ohio, Eastern Kentucky, West Virginia and Western Pennsylvania.

“Vehicle Safety and Driver Awareness has been the fastest growing category in the 12-volt industry and Rydeen has maintained a leadership role for nearly a decade,” said Phil Maeda, president and CEO of Rydeen.

Visit rydeenmobile.com for more information.