Rudy’s Tires Wins RimText Contest

After receiving its half-millionth RimText message, 1-800EveryRim OEM Wheels announced Terry Rutenbeck of Rudy’s Tires of Wiggins, Colorado, as the winner of its RimText contest. By being the 500,000th messager, Rutenbeck will receive a $1,000 cash prize and chose the American Cancer Society as the recipient of an added $1,000 which 1-800EveryRim will donate in the company’s name, the company said.

“1-800EveryRim is so easy to work with, never had a problem. Everything is easy with [them,]” said Rutenbeck.

“While our website is also a really good option, after realizing the astounding number of RimText messages we had accumulated, we thought this would be nice to do,” said company president Billy Eordekian.

The service allows a retailer the ability to text stock wheel pictures to 951-RimText (951-746-8398) and receive a quote in return with no vehicle identification necessary.

By A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.